Plop Star – Bathroom Deodorizer
NO DEAL
EPISODE SUMMARY
🕓 Air Date: October 20, 2019
Asking For:
$150,000 for 10%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
Plop Star is a discreet and portable toilet odor eliminator in the form of individually wrapped tablets that release essential oils to block bathroom odors.
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Background Story
Tyler Jay, the founder of Plop Star, has a background in large advertising firms and started his own successful production company. The idea for Plop Star came when he wanted to create a product with a professional appearance at a low cost, inspired by his daughter’s love for making bath bombs. Concerned about the embarrassment of bathroom odors in public spaces, he created Plop Star to offer a convenient and discreet solution.
The Product
Plop Star tablets are individually wrapped for portability, and users can drop one tablet into the toilet bowl before use. The tablet dissolves instantly, releasing essential oils on the water’s surface to block odors before they occur.
The product comes in different packages, such as the Weekender (six-pack for $4.99) and a 30-pack for $12.99. The scent is refreshing, and the product aims to address the inconvenience and stigma associated with traditional bathroom aerosols.
How It Went
The company’s position before Shark Tank
Plop Star has generated $12,000 in sales, with Tyler Jay expressing a focus on building manufacturing and ensuring all aspects are in place before extensive promotion. Tyler comes from a successful background in advertising and production. However, the product faces skepticism from the Sharks due to its limited sales and the absence of a proven demand.
The Sharks express concerns about the viability of the product, comparing it to established competitors like Poo-Pourri. Tyler’s plan involves targeting business-to-business (B-to-B) sales, aiming for partnerships with hotels and public restrooms. The Sharks, however, question the feasibility of this approach, given the potential high cost for businesses.
The Negotiations:
The negotiations for Plop Star did not go well. Tyler Jay sought $150,000 for a 10% stake, valuing the company at $1.5 million. The Sharks, particularly Kevin O’Leary, express skepticism about the demand for Plop Star and the lack of a clear business plan. Mark Cuban acknowledges the innovation but questions the effectiveness of the business-to-business (B2B) model proposed by Jay.
Other Sharks, including Lori Greiner and Rohan Oza, suggest that the target audience might be better suited for business-to-business sales, such as hotels or public restrooms. Ultimately, no Shark makes an offer, and Tyler Jay leaves the Tank without securing a deal. Despite some Sharks liking the idea, concerns about the market demand, pricing, and the business plan contributed to the unanimous decision not to invest in Plop Star.
