OverEZ Chicken Coop
NO DEAL
EPISODE SUMMARY
🕓 Air Date: January 28, 2022
Asking For:
$1,000,000 for 4%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
OverEZ Chicken Coops offers easy-to-assemble modular chicken coops catering to the increasing demand for backyard chicken farming.
WATCH HERE
IN A RUSH?
Click these to jump to the section you want to read.
Background Story
OverEZ Chicken Coops, based in Lancaster, Pennsylvania, was founded by Chet Beiler, who originates from the Amish community, known for its traditional and sustainable living practices. Growing up in this environment, Chet developed a deep appreciation for self-reliance and natural farming methods. Drawing from his background and observing the increasing interest in backyard chicken farming across America, Chet recognized an opportunity to provide a solution for families seeking sustainable living practices and the joy of raising chickens.
His experience in the Amish community, coupled with his entrepreneurial spirit, led him to create OverEZ Chicken Coops. Understanding the challenges faced by individuals in assembling and maintaining chicken coops, Chet aimed to develop a user-friendly and efficient solution. With a passion for providing high-quality, accessible products, he designed the coops to be modular and straightforward to assemble, catering to the needs of both novice and experienced chicken farmers.
Chet’s vision for the company was to not only offer a practical product but also to contribute to the growing trend of self-sufficiency and sustainable living, fostering a deeper connection between families and nature. The company’s location in Lancaster, Pennsylvania, serves as a testament to Chet’s roots and commitment to fostering sustainable agricultural practices in the community.
The Product
OverEZ Chicken Coops presents a range of modular coop solutions, tailored to meet the needs of families and individuals interested in backyard chicken farming. Designed for easy assembly, each coop unit can be set up within 30 minutes with the help of just two people and a screw gun. The coops are available in four different sizes, accommodating varying numbers of chickens, ranging from 5 to 20.
Constructed with durable, high-quality materials, the coops ensure a safe and comfortable living space for chickens, prioritizing their well-being and security. The user-friendly design emphasizes accessibility, allowing individuals with minimal experience to effectively care for their chickens. The coops are equipped with essential features such as nesting boxes and roosting bars, providing the necessary elements for efficient egg-laying and ensuring the chickens’ overall health.
OverEZ Chicken Coops can be purchased directly through the company’s website, streamlining the buying process for customers. The prices for the coops vary depending on the size, with the small coop priced at $1,099, the medium at $1,499, and the large at $1,899. The company’s commitment to providing durable, easy-to-assemble, and affordable coop solutions makes it an ideal choice for individuals seeking a convenient and efficient option for their backyard chicken farming endeavors.
How It Went
The company’s position before Shark Tank
OverEZ Chicken Coops has demonstrated robust performance and a solid position in the market, characterized by a strong customer base and impressive sales figures. The company has cultivated strategic partnerships with various entities in the poultry and agriculture sectors, ensuring a streamlined supply chain and efficient distribution of its products. OverEZ Chicken Coops has effectively captured the attention of a diverse customer base, ranging from families interested in sustainable living to seasoned farmers seeking efficient coop solutions.
Their ability to cater to the needs of both novice and experienced chicken farmers has solidified their reputation as a trusted provider of high-quality and user-friendly coop solutions.In terms of funding, the company’s founder, Chet Beiler, initially acquired the company, owning 100% of the shares. The company’s profitability, as evidenced by its $1.35 million in profits and an EBITDA of 15%, suggests a healthy financial standing. Despite facing challenges with supply chain issues during the pandemic, the company managed to navigate these obstacles effectively, highlighting its resilience and adaptive strategies.
The company’s current structure is built on Chet Beiler’s entrepreneurial leadership, leveraging his experience and expertise to drive the company’s growth and success. OverEZ Chicken Coops’ commitment to providing durable and affordable coop solutions has contributed to its strong market position, signaling a promising trajectory for further expansion and success within the poultry farming industry.
The Negotiations:
During the negotiation process on the “Shark Tank” show, Chet Beiler, the founder of OverEZ Chicken Coops, garnered interest from several Sharks, including Mr. Wonderful, Kevin O’Leary, who proposed a $1 million debt offer for a 4% equity stake. However, the negotiation process encountered various challenges, with Chet’s attention getting diverted to discussions with certain Sharks, leading to confusion and interruptions in the flow of negotiations.
Despite the initial interest expressed by multiple Sharks, the negotiation ultimately did not culminate in a final deal. Chet’s attempt to engage Robert, particularly regarding plans for expansion into the European market, appeared to create uncertainty and distraction, contributing to the Sharks’ withdrawal from the negotiation process. While Chet initially accepted Mr. Wonderful’s offer, the complications arising from his interactions with other Sharks disrupted the negotiation dynamics, leading to a lack of clarity and focus during the crucial decision-making phase.
The negotiation process underscored the significance of maintaining a clear and strategic approach, emphasizing the importance of focusing on the key terms of the offers presented. Though the negotiation did not yield a successful deal, the experience provided valuable insights into the intricacies of securing investments and highlighted the need for a coherent and focused negotiation strategy when engaging potential investors.
