Baby’s Badass Burgers
NO DEAL
EPISODE SUMMARY
🕓 Air Date: May 10, 2013
Asking For:
$250,000 for 30%
Investor:
No Deal
Deal:
No Deal
PRODUCT SUMMARY
Baby's Badass Burgers offers gourmet burgers served from a bright pink mobile food truck by an attractive staff, aiming to provide a unique and entertaining dining experience.
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Background Story
Based in Los Angeles, Erica Cohen and Lori Barbera, with backgrounds in events, marketing, and the restaurant industry, bonded over their love for burgers and launched Baby’s Badass Burgers in late 2009. They took their concept to the streets, gaining a cult-like following. Their dream was to expand into brick-and-mortar locations.
The Product
Baby’s Badass Burgers operates a bright pink mobile food truck that sells high-quality gourmet burgers served by a friendly and attractive staff. The menu includes signature burgers like the All-American Girl, She’s Smokin’, and The Perfect 10.
The founders emphasize the importance of quality ingredients, great bun-to-meat ratio, and unique flavor combinations. The company plans to use the investment to transition from food trucks to brick-and-mortar locations.
How It Went
The company’s position before Shark Tank
Despite their success with the food trucks, the Sharks were concerned about the feasibility of transitioning to brick-and-mortar locations. Baby’s Badass Burgers had generated $815,000 in revenue over three years, with plans to reach $375,000 by December. However, the Sharks questioned their profitability and ability to cover the costs of opening a physical storefront.
The Negotiations:
The Sharks were skeptical about Baby’s Badass Burgers’ decision to shift to brick-and-mortar locations, expressing concerns about the financial viability and risks involved. Despite offering $250,000, the Sharks ultimately decided not to invest due to doubts about the company’s strategy and the founders’ unwillingness to consider alternative paths for expansion, such as scaling up the food truck business. In the end, Baby’s Badass Burgers left the tank without a deal, as the Sharks believed their focus on opening a restaurant was a risky move and didn’t align with the company’s proven success with their food trucks.
