Nardo’s Natural Organic Skincare
DEAL
EPISODE SUMMARY
🕓 Air Date: March 9, 2012
Asking For:
$75,000 for 12%
Investor:
Barbara Corcoran
Deal:
$75,000 for 50%
PRODUCT SUMMARY
Nardo's Natural offers an organic skincare line with ingredients derived from nature, providing spa-quality treatments for consumers to enjoy at home.
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Background Story
The Nardo brothers, Danny, Kyle, K.J., and D.J., embarked on their entrepreneurial journey from their family base in St. Petersburg, Florida. Their mother, a wound care certified specialist, inadvertently sparked the idea for their skincare line when advising D.J. to use organic oils for a burn. Recognizing the potential, the brothers pooled their resources and expertise, formulating their first moisturizer in their kitchen. Their strong family bond and dedication to creating high-quality, organic products have been the driving force behind Nardo’s Natural.
The Product
Nardo’s Natural offers a range of organic skincare products crafted with natural ingredients. Their formulations are designed to provide spa-quality treatments that users can enjoy in the comfort of their own homes.
From moisturizers to serums, their products cater to various skincare needs, promising nourishment and hydration for healthier-looking skin.
Customers can purchase Nardo’s Natural products online or at select retail locations. The price range is competitive, reflecting the brand’s commitment to offering accessible luxury in skincare.
How It Went
The company’s position before Shark Tank
Since its inception in 2009, Nardo’s Natural has seen steady growth, with sales totaling $30,000 to date. Their products are currently available in 17 locations, including popular resorts, showcasing the brand’s appeal to discerning consumers. The brothers have invested over $35,000 in the business, with Danny and K.J. dedicating themselves full-time to its operation.
However, limited funding has hindered their ability to scale the business further. With projections of reaching $4.8 million in sales within two years and plans to expand their distribution to 100 accounts, Nardo’s Natural aims to become a household name in the skincare industry.
The Negotiations:
The Nardo brothers entered the Tank seeking $75,000 for a 12% stake in their company. Despite their passion and dedication, the Sharks were skeptical about the brand’s ability to achieve its ambitious sales projections. Barbara Corcoran recognized the brothers’ drive and offered $75,000 for 50% equity, contingent on a potential rebranding. After deliberation, the brothers accepted Barbara’s offer, viewing it as an opportunity to leverage her expertise and resources to propel Nardo’s Natural to greater success.
